Peter Cummins from The Farm Process
We are about helping farmers achieve better productivity through effective use of technology.
The Farm Process started out as a commissioned on-site pack-shed management product.
We subsequently translated and released released it as a SaaS (Software as a Service) product online and softreleased to a number of local farmers.
The feedback has been overwhelmingly positive.
Our market research has indicated that there is a pent up demand in the farming sector for a product that is tailored to their needs, works in their unique environment, and help to simply and effectively manage the various aspects of their business.
With the recent availability of high speed 3G and 4G mobile networks on many farms, many are beginning their transition from a local IT infrastructure to a SaaS model.
One of our early customers has subsequently commissioned an asset register module, indicating the level of commitment, confidence and loyalty our customers.
In addition to this commissioned addition, we are in the process of extending the product line (via in-house development and partnerships) to include: Pack-shed management Asset and vehicle management Safety and Document control system Crop Watch Spray Diary Our goal is to fill a gap in the burgeoning market of SaaS farming software.
This is a high-growth, lucrative, blueocean market that is currently being woefully underserved.
Almost all farms we have interacted with are repeating their paperwork many times for each load of fruit that gets sent away.
This needlessly consumes their life and introduces errors. The paperbased system of record keeping also means that reports are difficult and time consuming to produce.
Through wise use of data collection and manipulation we have made it possible for farmers to enter their information once, use it where needed, communicate relevant data to their agents etc, and produce in-depth reports simply.