Fresh Supply Co.
Food Traceability & Safety
We are a platform for provenance, marketing and payments utilising blockchain technologies.
The Problem And How You Are Solving It:
Brand recognition, clear brand identity, and authenticity are hugely important to large agricultural producers exporting overseas – as well as connecting consumers with their food domestically.
We do this by linking physical product, to provenance information about what makes the product so premium on the blockchain.
We make sure that when consumers request this information, what they say is content localized and relevant retail context.
We integrate into existing producers operations and capture information about their product – which is then pushed to the blockchain.
We also label the products with digital identifiers.
This information is when requested at the point of sale is has user and market-specific retailer advertising allowing a cross-selling approach by the retailer.
The producer gets a share of the advertising revenue.
Using the same blockchain core we add IOT transit information and replace expensive trade finance tools (Letters of Credit) with digital escrow payments – we currently work with AliPay and National Australia Bank.