On-Farm highest welfare livestock processing capturing full provenance, exceeding all biosecurity and welfare concerns.
The Problem And How You Are Solving It:
Two problems – one solution
The growing problem of farmer access to processing facilities is only growing in Australia.
Farmers are forced to truck their livestock further and further as abattoirs are consolidating closer and closer to major cities.
This brings additional cost and decreased eating quality.
Likewise, the rise of consumer demand for true food provenance and high welfare animal management is requiring increasing traceability and transparency in the red meat sector.
Enter Provenir – Australia’s first on-farm mobile processing solution – that provides access issues to farmers, highest welfare outcomes for animals and true paddock to plate quality and provenance to the consumer.
Provenir is an integrated meat processing company that partners with premium cattle farmers and provides fully traceable, highest welfare meat to consumers.
The meat will be provided to food service and retail ready outlets, co-branded with Provenir and the farm of origin.
Market research shops that over 79% of consumers want to know the origin of their food and how it was produced Provenir’s new category of high welfare meat meets this rising consumer demand in an open and transparent way.
Modus Operandi: The mobile abattoir travels to the farm to process the cattle in a calm familiar stress-free environment.
Once processed in the unit, the carcasses are transported to the static relocatable Hub for further butchery and packaging.
Our digital provenance solution tracks the animal from farm to individual retail ready packs providing true provenance to consumers and invaluable data to farmers for genetic improvement.
Provenir_raise from Provenir (FarmGate MSU) on Vimeo.